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Like many entrepreneurs, Kalle Lasn has big ideas, and even bigger dreams. He talks about $100 million in sales, about cutting into the market share of giants, reinventing the whole idea of the corporation, inventing "a new kind of cool." Entrepreneurs need chutzpah, but Lasn takes it to new levels because as he spoke one recent afternoon in his Vancouver office, he didn't even have a product.
The product is a sneaker, but in a funny way that's almost incidental. It's called the Blackspot, and Lasn's ideas all revolve around this brand -- or antibrand. That distinction matters a great deal to Lasn because for the past 15 years he has made a name for himself as one of the most vocal opponents of the whole concept of branding, advertising, and marketing. The magazine he co-founded, Adbusters, is devoted to satirizing, criticizing, and flat-out attacking big corporations such as Nike, Philip Morris, ExxonMobil, and McDonald's and their carefully crafted public images.The product is a sneaker, but in a funny way that's almost incidental. It's called the Blackspot, and Lasn's ideas all revolve around this brand -- or antibrand. That distinction matters a great deal to Lasn because for the past 15 years he has made a name for himself as one of the most vocal opponents of the whole concept of branding, advertising, and marketing. The magazine he co-founded, Adbusters, is devoted to satirizing, criticizing, and flat-out attacking big corporations such as Nike, Philip Morris, ExxonMobil, and McDonald's and their carefully crafted public images.
Footwear manufacturer Nike reduced the emissions of its supply chain by four per cent in 2009 compared to 2008 levels, according to the firm's corporate social responsibility report (pdf) released yesterday.
He wrote that the book Silent Spring and other totems of environmental awareness "shocked us into realizing that our natural environment was dying, and catalyzed a wave of activism that changed the world. Now it's time to do the same for our mental environment." Proposed solutions involved "demarketing," "subvertising," and a "guerrilla information war."The plan for White/Purple Nike Air Force 1 Mid Women Sneakers Hot Sale was announced in the October 2003 issue of Adbusters.. The Chuck Taylor, the thinking goes, was a rebel sneaker, worn by the Ramones and fashion-rejecting punks. Last year Converse was bought by Nike, making the shoe an ideal symbolic target. "We want to do a kind of loose Converse knockoff,".
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