Nike is the most famous brand around the world. It is hard to statistics how many people wear Nike around the world. Recent days, a statistics show that youngers especially NBA fans, would like to own Nike Jordan shoes, one of the Nike Air Force series. Jordan is a famous basketball player, Nike is a brand of fashion, these two produce Nike Jordan shoes. Early in 1984, Nike was a struggling shoe company. The Nike running shoe phenomenon that has fueled their sales in previous years was slowly dying and they needed a way to revitalize and reinvent themselves in order to appeal to another segment of the market. At the same time, rookie player Michael Jordan was already endorsing several products, but Nike hoped that his appeal would generate sales. Jordan, though, had other ideas. He had always preferred Adidas or the Converse shoes endorsed by North Carolina Coach, Dean Smith, and hoped to sign on with either company. Converse, with Larry Bird and Magic Johnson on board as spokesmen, were not interested in offering a better deal than Nike, and Adidas wasn't interested at all at the time; perhaps due to Kathe Dassler's death the same year. While Jordan, himself, did not initially see the significance of Nike's offer, his agent, David Falk, saw a golden opportunity in Nike's offer to create a new line of shoes called "Air Jordans. " and urged him to give Nike a chance.
At that time, there was not a tremendous impact from a shoe endorsement, and few companies were willing to risk so much of their marketing budget to bet on one athlete to promote their products. An athlete as paid for wearing the products but little else resulted from an endorsement. It's possible that Jordan's reluctant attitude stemmed from this fact as much as his allegiance to Converse and Adidas products. Nike saw something special in Michael Jordan, though. They saw a chance, an opportunity. He was a champion with personality, charisma, and heart, and they were willing to put the company on the line. They knew from the beginning that he would be a star and wanted to help him get there. Finally, after much persuasion from his manager and parents, the reluctant rookie agreed to fly to the Nike headquarters in Portland, Oregon to view a special video presentation and proposal though he later stated in retrospect that he went with no intention of signing with Nike. The v ideo presentation featured slow-motion clips of Jordan's college career and some of his high-flying Olympic moves with a background of then hit music "Jump" by the Pointer Sisters. Nike Head Designer, Peter Moore presented sketches of AJ1 shoes, jumpsuits, and sports apparel, all in black and red. Michael's remarks upon seeing the designs were less than enthusiastic. He is reported to have said, "I can't wear that shoe, those are Devil colors"Throughout the entire meeting Jordan was reported to seem disinterested and bored, but as he and Falk left the meeting, Jordan said to his agent, "Let's make the deal. "Now Nike Air Jordan shoes have consistently been among the best selling basketball shoes since their creation in 1985. The Jordan brand is a household name and people of all ages and social strata line up eagerly for the release of the latest model. Some of this success can be attributed to the fact that the shoes, from the Jordan III to the most recent model, have alway s started with their namesake, Michael Jordan. The designers take his ideas, hobbies, and life into account and incorporate these feelings into the shoes. A number of Jordans have been designed after Jordan's cars and some of the more recent models, like the Jordan XXI (Jordan 21) on the way, some wonder when the Air Jordan line will be retired while others speculate that, in honor of the man, the last Air Jordan will be the Jordan XXIII (Jordan 23). No matter what happens to the signature Air Jordan line, it's a good bet that the brand and its tradition of quality, high-fashion basketball and athletic shoes will continue long after Air Jordans have retired. Without Jordan, Nike innovate Nike running shoes and other serious. As a partner of sports, Nike resist its purpose to high quality and comfortable feeling. Development of multi-channel to meet people's favor is the main reason why Nike shoes become the youngers unique choose.
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